The Email Wars

MAWWG released some new best practices for ISPs and ESPs to take a look at in June. I have been meaning to share this if you have not read it already. Worth taking a read if you have not seen it yet from the ISP and ESP side of the businesses. Email Marketers might not find too much in this release. 

Globally-Developed MAAWG Best Practices for Dynamic Address Sharing, Email Forwarding Now Available; Aimed at Botnets, Improving User Experience

Network operators and ISPs from around the world have cooperated on two new best practice papers addressing technical issues that will help block botnet-induced spam and improve the deliverability of consumers’ personal emails. The recommendations for sharing IP address space and for email forwarding were approved at a Messaging Anti-Abuse Working Group (MAAWG) meeting in Heidelberg, Germany last week and are available today.

“MAAWG Methods for Sharing Dynamic IP Address Space Information with Others” resolves a concern heightened by the proliferation of botnets, which often use dynamic addresses to send spam. The paper describes four approaches to make these addresses more easily obtainable by mailbox providers and includes a discussion of the advantages and disadvantages of each.

The methods in the paper “MAAWG Recommendations: Email Forwarding Best Practices” will help ISPs distinguish legitimate consumers using a forwarding service from spammers. It outlines practices to improve cooperation between volume forwarders and network operators to avoid unintentionally blocking valid accounts because of abusive incoming mail.

Read the full news at http://www.maawg.org/news/maawg080625