The Ultimate Incentive in Email
Aug 01 2008
Now how many times you have you seen incentive to win a trip, a book, etc etc. Why not take that sign up for our newsletter and get X idea to something that really matters to most of us? Well we did. And we are giving you a drink. Actually more like one of our clients is giving you a drink on the house. Yes there are some rule around it, but hey why not sign up if you live in PDX, or are coming to visit us and get yourself something ice cold.
We are not positioning this incentive up front, it is rather a reward in the thank you confirmation email that follows. So it is most likely surprising to many that sign up. Hey, thanks.. here is a drink on us? To me and many others this is alot better than a free appetizer or even a buy one get one deal.
So get on over to Paddys, enjoy the new site we built them (the audio was actually recorded in the place, man that was a tough and long assignment for our art director) and sign up for the newsletter.
Hope you come to Portland soon if you have not been here. And if you do, some drop by and see us.
- Posted by Dylan Boyd
- @dtboyd
- at 10:21 AM
Published in Behavioral Marketing, Best Of Email, Best Practices, Brand Marketing, Lead Capture, eMail Marketing Optimization
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