<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Yep &#8211; We Went Wide</title>
	<atom:link href="http://theemailwars.com/2008/07/31/yep-we-went-wide/feed/" rel="self" type="application/rss+xml" />
	<link>http://theemailwars.com/2008/07/31/yep-we-went-wide/#utm_source=rss&amp;utm_medium=rss&amp;utm_campaign=yep-we-went-wide</link>
	<description></description>
	<lastBuildDate>Fri, 12 Mar 2010 20:43:21 -0800</lastBuildDate>
	<generator>http://wordpress.org/?v=2.8.4</generator>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
		<item>
		<title>By: Kelly Rusk</title>
		<link>http://theemailwars.com/2008/07/31/yep-we-went-wide/comment-page-1/#comment-1156</link>
		<dc:creator>Kelly Rusk</dc:creator>
		<pubDate>Fri, 01 Aug 2008 16:54:49 +0000</pubDate>
		<guid isPermaLink="false">http://theemailwars.com/?p=1087#comment-1156</guid>
		<description>Bravo for doing something different, but personally I&#039;m against the idea of horizontal emails... Simply because I only ever scroll using the thingy in the middle of the mouse, (What the heck do they call that?) and not by using the bars inside the email program/browser so I&#039;d see it as a huge inconvenience.

However, as I was typing this I thought it might be pretty slick on my iPhone...

Also I wouldn&#039;t dismiss the fact that some probably opened and read the email because they really liked the content, and not necessarily because they liked the format. (Though, that in itself would be an accomplishment!)

------

Thanks Kelly. We will see how this performs over the next few weeks and see what changes we make.</description>
		<content:encoded><![CDATA[<p>Bravo for doing something different, but personally I&#8217;m against the idea of horizontal emails&#8230; Simply because I only ever scroll using the thingy in the middle of the mouse, (What the heck do they call that?) and not by using the bars inside the email program/browser so I&#8217;d see it as a huge inconvenience.</p>
<p>However, as I was typing this I thought it might be pretty slick on my iPhone&#8230;</p>
<p>Also I wouldn&#8217;t dismiss the fact that some probably opened and read the email because they really liked the content, and not necessarily because they liked the format. (Though, that in itself would be an accomplishment!)</p>
<p>&#8212;&#8212;</p>
<p>Thanks Kelly. We will see how this performs over the next few weeks and see what changes we make.</p>
]]></content:encoded>
	</item>
</channel>
</rss>
