Gmail Makes Smart Contact Lists
Jul 22 2008
Google has revamped the contacts section of Gmail to let users decide who’s on their A-list.
Gmail adds a contact entry for every e-mail you use, and previously showed either the full list or the “Most Contacted” subset Google chose. Now the service divides contacts into a “My Contacts” list that users can define and a “Suggested Contacts” list with everyone else.
What does this mean for email marketers? Well my initial take on this is that it should help with deliverability by automatically placing your email address for your campaigns into the address book of your subscribers… making you a trusted sender in some ways. There might be some ways in which this is going to help, but it is a little early to know the full impact.
Google announced the move on its Gmail blog last Thursday.
Automation still plays a part: The service can be set to automatically add to “My Contacts” anybody you send e-mail to more than five times.
Published in Behavioral Marketing, Deliverability, E-Mail Delivery, Email News on Tuesday, July 22nd, 2008
(1 votes, average: 3 out of 5) 
Loading ...
July 23rd, 2008 at 9:16 am
I think suggested Contact is a real pain.
It is more trouble then it is worth.
It also captures CC and BCC email addresses. How do I turn it off. I own a Google Group and my members are not happy either. Fix it or we will go back to Yahoo.
Thank You,
—–
Not sure that I have any control over this Les. If I did then I would most likely have a pile of Google options I could have exercised and would be on an island somewhere now.