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Many Ways to Say Goodbye

Jul 16 2008

I have seen quite a few opt out pages. I could wager that you have seen your fair share as well. I have never seen one that takes this approach in the email marketing break up. Have you? Take a look at the copy and the image. Not only is the image a classic one and on brand with Thrillist, but the submit button is titled “Fire”. Is this like take a shot at us fire? Or The Donald’s version of your fired? Not sure but either way it stood out.

Now I am still getting this daily as I love it, but I wanted to share the humor that they placed out on the line only to show you how different people approach the same situation. Heck they got me to post it and maybe that will drive a few more subscribers of only to be able to unsubscribe for yourself.

I would assume that your brand would not be able to pull this approach off, but props for them to staying on brand.


Published in Behavioral Marketing, Best Of Email

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3 Responses

  1. 1
    Chris Sullivan says:
    July 16th, 2008 at 9:39 am

    I saw this as well (after I was disappointed that Portland wasn’t on Thrillist’s list of cities) and I thought it was hilarious and perfect for their brand.

    Chris Sullivan


  2. 2
    DJ Waldow says:
    July 16th, 2008 at 7:45 pm

    Ok. To nitpick a bit…why are they requiring you to “enter youremail address?” Shouldn’t that autopopulate? Just saying…

    dj at bronto
    ————

    It does actually, I just stripped out my email address in that field. I mean do I really want you to have my email address DJ? Do I?


  3. 3
    DJ Waldow says:
    July 16th, 2008 at 8:00 pm

    Tough to get one past Mr. Dylan T Boyd.

    dj at bronto