The Email Wars

This bit of news today only highlights that email marketing has power and is one of the best channels. First we had Jason Calacanis taking about how he was ending his blogging and moving to a controlled newsletter and now this news. We also had Disney scoop up a daily newsletter we love called Ideal Bite a few weeks back. IS there a move to reinforce the power of email marketing as the prime communication channel underway? What happened to everyone jumping on the bandwagon of RSS and thinking how to sell ads in RSS? Well the fact remains that no matter how hard we try to force a new technology into middle america (aka the masses) we end up seeing middle america move slower than we ever though that they would.

Or is it just a move to increase ways to drive revenue, ad sales and traffic with all of these 2.0 properties? I think a healthy combo of all the above.

Here is the story from CNET