The Email Wars

I have been reading over this study a few times now. It is well done and yet totally confounds my sense of thinking around keeping it short, driving home the point, telling me what to do, and being relevant. So if you have not read it yet it is the Alchemy Worx study that is reporting longer subject lines have a great impact on read to click as opposed to shorter subject lines that are just read…

 They looked at over 200 million emails over a 5 year period of time with some great brands. Now what really got me going was that there is a DEAD ZONE in between 60-70 characters in a subject line. A little email marketing Bermuda Triangle that just kills reads, opens and clicks…. Wild. And even crazier was that between 6 -10 words in a email subject line created the same effect. 

Now I was reading (and for those of you that know me well) and re-reading for the THIRD time and found that not only was this a great study worth vetting in some tests, but the documentation and graphs to support it really helped me to see what they found. 

Get a copy of the study >>>