Loren McDonald Channels Bill McCloskey
Jul 04 2008
Really has Loren McDonald reached into the bag of my favorite Bill McCloskey and gone “Network” on us? I love to see the passion and fever that burns in him about these issues, as I would wager all of the email marketers of a certain caliber and ESPs with Agency Services feel this way about the “basics”.
But as basic as many of these seem to those of us that live in this world day in and day out, they can be a challenge to internal teams that don’t have the resources to handle them. So let’s take it as this, a challenge. I join Loren in challenging you to truly make your email marketing systems, steps and campaigns better. We know you can do it and hell we are sharing more of our collective ideas, tips and knowledge each and everyday. It is here for you, grab it, digest it and reguratate it if need be.
Just get it done before Loren and Bill come to steal my baseball bat and put the hurt on you.
- Posted by Dylan Boyd
- @dtboyd
- at 8:00 AM
Published in Behavioral Marketing, Best Of Email, Best Practices
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July 4th, 2008 at 1:56 pm
Wow Dylan, does this mean I’ve reached the pinnacle of my career – being compared to Bill McCloskey?:-) I’ll take it as a compliment.
Well, I hope the article didn’t come off as “beat ‘em over the head” as you imply. I think of it more as “smacking ‘em upside the head” – a subtle, but important difference. But yes, the available resources to help marketers take their programs to the next level is simply mind numbing. The fact is email is a victim of its own success – even poorly done email programs often generate a good ROI – so there is no motivation from above or within to work a bit harder to take it to the next level.
Happy 4th – If you don’t like the fireworks, go out and make some of your own!
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It is ALL Compliment as I love Bill when he gets all mad and passionate about this industry. Not sure this is your pinnacle, you have many years left to reach your peak. Love that you are stoking the fires of everyone in this industry.
Take care of “The Bubble” for me in the East Bay. Cheers and happy 4th!
July 4th, 2008 at 9:11 pm
I guess you’ve finally made it when your name becomes a verb.
Rock on!
Bill McCloskey
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You are the man Bill. And ever since one of your greatest Email Insider posts I have held respect for you for your stance on things that you are passionate about.