The Email Wars

If you did not have anything else to worry about this week, here you go… more domains. Okay, now that we are past that, you can breathe. It is going to be okay. In the past this might have been a concern, but really it is just Yahoo making a last ditch effort to slow the hemorrhaging loss they are having in trust and audience share in regard to people using email as a hook to the portal.

Yahoo is opening up some new domains that will deliver through the same delivery channels as you work on now for whitelisting and email deliverability, just throwing a new coat of paint on the outside. If you are dying to get an email address with your name instead of jimbob1234@domain.com you are in luck. And if you are reading this and thinking WOW this is great news, then maybe you are reading the wrong blog. This is a low hanging fruit play and not really that news relevant. 

So relax, work up that next email campaign, sip down that Triple Mocha Latte Quad shot extremely hot half whip beverage and breathe. Actually one thing to consider is that your ESP has a handle on it as some ESPs may not have these new domains as valid domains in their lists. It does happen.

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