The Email Wars

I know that many of you that read this email marketing blog might relate to what I am about to share with you. The names have been removed to protect the crazy. Now not saying that this person was crazy, just passionate about getting off a clients opt in list. Every once in a while we get people that do not want to use the unsub link or reply to the sender to remove them from their list. So what do they do? They look at the headers of the email and find out who the email service provide (ESP) is and send us the email.

I know many of you have got these. We take them very seriously and reply immediately and take action even faster. But this one illustrates the fun in the ESP world we get to experience. Totally transparent with all of you here.

I have actually written a post some months back that I am still on the fence about posting from an amazing phone call I got from a guy that got an opt in email from one of our clients. Still don’t know if I will ever post it. We will see. It is insane, as was the caller.

But here it is in all of it’s glory. Is it clear what this person wants? And how long did it take to create this email? If I take the rules of clarity in copy writing into practice, this person nailed it. Consider yourself removed. But what client were you emailing about? Love this industry?