The Email Wars

If you are in NYC June 25th and looking to learn from some people much greater than myself, come to the Digital Publishing Conference. http://www.dpaconference.com/. Should I be scared? Nope, I am ready to rock this!

A Case Study: The ABC’s of Digital Publishing: The task of managing and delivering your content into a digital form can be a daunting task. Just about all publishers and content companies have an online and digital presence today, but are they headed in the right direction? Do they have an A+ distribution strategy, use of advanced technologies, the right online approach to connect with and engage their audience? What is the right mix of web, digital magazines, email, podcasts, video, online communities, and mobile to fuel growth? And what digital advertising solutions, formats, and integrated sales strategies are they using to please advertisers and increase their revenue? Find out about the ABC’s of digital publishing from the leaders in the field who are winning the hearts and minds of their audience and their advertisers.

Moderator:
Tim McHale, Managing Partner/Editor, Madison Avenue Consultants

Speakers:
Chuck Cordray, VP General Manager, Digital Media, Hearst
Christy Tanner, VP, Marketing and Editor in Chief, TV Guide Online
Ben Mosse, Director, AP Mobile Product Development
Rich Murphy, SVP, BPA Worldwide
Dylan Boyd, VP, eROI