The Email Wars

This article was really not that large of a surprise. Considering the digital divide is alive and well, we all understand that not everyone is using email. And this begs me to ponder, do we want them to? Is it really that important that not everyone is using email? 20% seems like a big number but in the grand scheme of things it is not something that is going to slow the growth and use of email.

It talks about homes without connectivity and people who might not use it in a work environment. You have to consider that there are many people in jobs/roles that do not depend on email and do not have access to a computer in the work force. Really how many blue collar (not to be rude or insulting) use desktops or laptops in their jobs?

Which bodes well for the lifespan of all the other communication mediums that are in use like TV, print, outdoor etc.

But on the flip side… 80% is a huge number to consider having access to email and the internet. The flip side is what makes this industry so attractive.

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From the CNET News Blog: The digital divide is apparently alive and well.

About 20 percent of all U.S. heads-of-household have never sent an e-mail, and about 20 million households, or 18 percent, are without Internet access, according to a study released earlier this week.

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