The Email Wars

Highlighting this email is worthy as it delivers a clearly illuminated coupon code. I often find codes buried in the creative making it hard to instantly recognize them and take action. If you are in the business of driving sales with discounts you need to pay attention. Make it EASY for your email subscribers. They are in this ecom relationship not only for the updates but really for the deals. Sorry to let you down, but we are a society that is constantly on the hunt for a code to save us on a purchase.

You might want to look at your own ecommerce emails and rework the design to focus on showing me the money. Making it text is also paramount. I don’t want to flip back and forth to get some long alpha-numeric string, I want to easily highlight, copy and paste it into my cart at check out and move on. Even better is to allow the user to click on the code and dynamically populate my cart. Now I know not everyone can pass this variable, but what if you could. Taking down the barriers to purchase drives more sales.

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