The Email Wars

Yes the word SEXY gets thrown around often by the email marketing team at eROI. And why you ask? Well we all get so excited when we see an email that stands out in a crowd. And it gets even sexier when it is an emailROI client making us drool.

Aperion Audio has always done a first class job in every marketing piece they produce. From their website, to print to yes even email. The look is so polished, clear buttons, balanced font treatments, and yes even the copy makes our knees shake.

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It is so important not only to have killer timing, frequency, segmentation and offers… but the creative must make me want to know more about you. It is like that person you see across the dance floor that has all the right moves and you just want to jump across the floor and start dancing with them. Magnetic and electric.

If you are running the same old tired creative edition after edition and campaign after campaign… it is time to spice it up. Just like in a relationship in the real sense, you have to keep it exciting. We like to think about refreshing the looks at least once a year of a newsletter and even more frequently with campaign driven emails.

Make me want you.