The Email Wars

Hi, My name is Dylan and I work for a company called eROI. We have an ESP product called emailROI. We use it for our own email communications and are quite happy with it. So why in the hell would you send me an offer to get a Vertical Response account? I love these third party list rentals. They never know much about anyone on their list. Just happy with the CPM of an email address, and wham bam thank you mam… here you go Dylan an offer you just can’t refuse.

Wow. When I do a list rentals for clients I make sure to suppress against know addresses of comp, etc. Vertical Response you need to do the same. I know the shot gun approach can work from time to time, but you are not displaying industry leading best practices and most likely attracting clients that will do the same.

Best part about this is they are using my emailROI email address that I stopped using over 4 years ago. And this sender is something that I have never heard from before in my life nor have I got emails from them before. Crazy. Like the line in Animal House, “Pledge him, we need the dues.”

If you do any list rentals or partnering use this as a lesson of what not to do, or call me and I will be happy to walk you through best practices.

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