I Thought I Already Signed Up?
May 22 2008
To lead off I really like the new look of the Ben and Jerry’s emails. They are much better than past emails I have seen. And being that we are moving into the hot summer ice cream months, it is timely to share this one with you. They have a good use of real TEXT in the image blocks which scores points with me for rendering if the images are off in many email clients, but what stood out to me is WHY do they have a link in the footer to ask me if I want to join the newsletter?
After some thought it became more obvious to me… if this email is forwarded it allows others to use the link to opt in to the newsletter. So is this a good idea? Of course it is. Word of mouth wins you more subscribers. And who does not like ice cream?
Published in Behavioral Marketing, Best Of Email, Best Practices, Brand Marketing, E-Mail Marketing, Email Design, Lead Capture, Viral Email Marketing, eMail Marketing Optimization on Thursday, May 22nd, 2008
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