The Email Wars

So about the time you are reading this, my plane should be landing in sunny FLA. Once again it is time for one of the best and most intimate email marketing events, the Email Insider Summit. I hope that many of you will be there this time from the East Coast. It is one of my favorite events and I was not at the last spring one. So watch out Insiders as it is going to be a blast.

I have heard from many of the players in the ESP world that will be there as well as from some people going for their first time. I will try to keep you updated during the week of what is going on and keep you in the loop.

Mojitos should be involved and we have decided to do an A/B split and test whether a little umbrella OR a plastic monkey enhance the take rate of the mojitos.