Offer Placement Matters
May 20 2008
I have been noticing some retailers changing the placement of the offers. Getting them to the top makes an impact on the preview pane and I like the change. This below offer actually places the offer in TEXT at the top of the email next to where you typically find the VIEW this as a webpage link. Right to the point and makes it easy to see, as well as IF images are blocked really helps communicated what is going on.
The main image all fall below the offer and I think that is smart. The “What’s In It For Me” should always be top of the email so that I know what is the main driver of why I want to scroll. It works and you should try it.
- Posted by Dylan Boyd
- @dtboyd
- at 11:02 AM
Published in Behavioral Marketing, Best Practices, Email Design, New Marketing Ideas
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