The Email Wars

I have so far seen every presidential candidate selling gear throughout this campaign. I don’t remember it in campaigns past, but it must be a new revenue source for funding these never ending campaigns. I took the steps early on to opt in to ALL of the candidates and I have been tracking the frequency, tactics and ideas that they have used so far. Some of them have been great, timely and really hammering home the campaign ideals.

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But when did McCain become the “Green” candidate? Selling eco-friendly items is now the stance of this campaign. Regardless of the messaging the email is a very poorly designed email. What is even more interesting to me is that they items they chose to link. Ones like: “Click here”, “Follow this link”, “Visit the store” …. Sure they are clear but there are so many other natural opportunities to link words of phrases that organically live in the copy. Forcing action links in the copy makes me feel as if you are talking to people that can’t make decisions for themselves. So how do you expect them to make a clear decision on voting for President?

When I run I am just going CafePress and calling it good. I mean they give you a cut if that is all you are after is to reach in someone’s wallet… again.