Can’t Unsub If You Don’t Use IE?
May 19 2008
Wow. This is one for the books. I was stunned this week at a client that moved to Eloqua, which I thought was a great system, when I was told that unless I was using Internet Explorer I could not unsub from the link. This is one of the craziest things I have ever seen with my own eyes in email marketing. Why would a profile system or an unsubscribe process be built to be platform or browser specific? Love that they gave me a link to download IE? I have it already but don’t use it as my default browser.
So in a world where web forms should work in any browser why can’t Eloqua make this investment to be cross browser compatible? I open this post up to any comments and explanations from them if they want. Please enlighten me? If I was a client and this happened to my email recipient I would be ticked. It is basically not allowing me to unsubscribe from an email with a simple opt out. Right? Or am I just a bit crazy?
Published in B2B E-Mail Marketing, Best Of Email, ISP Relations, The Spam Cops, Worst Of Email, eMail Marketing Optimization on Monday, May 19th, 2008
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May 19th, 2008 at 9:19 am
Could be worse…
“Sorry, you can’t preview our emails, Outlook 2007 is required.”
May 19th, 2008 at 10:14 am
This is just asking for a CAN-SPAM problem for their clients. I’m curious if they allow safari to unsubscribe either? Mac users would be pretty upset if they had to install a browser that is no longer supported just to unsubscribe. I’d consider this similar to the way some malware forces you to download an uninstall program from their website when you want to uninstall.
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I agree man. Very frustrating and odd to me.
May 19th, 2008 at 10:33 am
Has anyone asked Eloqua if this is true?