The Email Wars

We know that every so often email campaigns get sent out with an error, to a wrong list, or even with the wrong offer. But what to do afterwards is often a question we get. There are many things to consider before you react.

One: Will it be harmful to your business?
Two: Is it something that needs to be corrected?
Three: Did anyone notice besides you?

If you can answer any of these as yes, then you need to act. Think carefully as to what you are going to send out as you could have a negative impact on your subscriber list. I found this recent example from Virgin and how they handled it. Good clean up guys.

Virgin lands in the rough with email invitation to golf resort event

Virgin Trains has apologised to customers after mistakenly inviting up to 76,000 of them to a day at a golf resort.

The company sent an email on Thursday inviting people to an event at The Grove Golf Resort Hotel, Herts, an 18th century country estate.

But the offer was intended only for the 75 members of its first class Traveller club.

A spokesman said the email was sent accidentally to “quite a large number of people”.

Read the story and the solution.