The Email Wars

This new tool called Xobni is a great plugin for Outlook users. It is one of the best tools we have seen for Outlook for some time now. You might ask “What does this do to help with frequency measurement and planning?”, well here is the hook. You can use this tool to take a look at your own campaigns as well as those of comp that are in your inbox. Using it you can see times of day, days of week and frequency that they are using to market to you and you to your consumers/prospects. It is a simple way to get a clear grasp on what is going on in the inbox for yours and others in your space that you might subscribe to.

We have found it useful in taking a deeper look at email marketing frequency and planning. You can see when the prime times might be to message and interact with people. What if we could tie this into emailROI on a one to one basis and send out a campaign over a period of time for everyone in a campaign when they typically read emails from us? Something to consider for the next build? I think it is worth looking into.

Now not only is it good for your email marketing campaign planning, but is it also a slick application for managing your own email search and communications. It does cool things like show you how long it takes you to respond to emails and even shows this down to individuals you communicate with. I loved seeing it on one of our employees screens as to how long it takes them to respond to me… Little fodder for the next review..