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Designing Emails for Ecommerce

May 01 2008

So many examples to show you, but this one really hits on the simplicity of ecommerce email marketing. What is so special about this? Well not special, but it just clearly communicates the levels of interaction and what you can get by clicking the links. Not over the top, not too much copy, and the value proposition is right there in every call to action bucket.

UrbanHumanityMayEmailSm.jpg

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Often times I see emails with so many things to do, too much copy, and not laid out in a format that is going to display right in the inbox. This layout rocks.

Now to have full disclosure this designer used to work for eROI. So he earned his chops at the school of hard knocks. And it just doesn’t hurt as well that this designer is also my younger brother. Nice work Bryan, you make me proud that you stayed awake at eROI U.

Best part about this is his using Twitter as another communication vehicle in the footer. Not over the top, but right in link with his audience of young urban hipsters. Guess the tech addictive measures run in the family as well.

Still time to get your own shirt or limited run hoodie from his new line.


Published in Behavioral Marketing, Best Of Email, Best Practices, Brand Marketing, Conversion, Email Design, New Marketing Ideas, eMail Marketing Optimization

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2 Responses

  1. 1
    email marketing solutions says:
    May 3rd, 2008 at 12:22 pm

    Select a targeted and profitable niche. To increase the response from your subscribers, build and maintain a quality mailing list around an established money-making niche, and focus on a specific theme within that niche.


  2. 2
    Pete says:
    May 6th, 2008 at 9:19 am

    But it’s all image based??? Take that email, turn off the images (I.E. show what most people see when it lands in their inboxes) and what do you get? A pretty much useless piece of communication.

    Nice to look at: yes.
    Best practise: Might be one of the worst examples of 2008!

    ——-

    I hear you Pete on that. I was all about Sexy, and there is text only version as well. I was just citing it for layout and sexiness.

    Side note: I will be in London for DMA UK in November and love to meet you in person.