The Email Wars

I wanted to share with you another client that is doing a good job of using our RSS to emailROI system to help them get timely content out in an automated manner. Sure they could use RSS, but their audience really does not grasp RSS as a whole. So the solution was to create a blog that could feed by RSS categories into an emailROI template without duplicating efforts.

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Why is this important? Well you have 10,000 things you are doing this week. Blogging could be one of them. Most likely adding content to your site is the primary task in most cases as static web sites do not bring your customers and prospects back to you. So instead of copying and pasting to create another email that would be using content you have already spent time placing on your site or blog, we give you our system that automatically grabs the content, builds the HTML and Text versions, and then lets you know when it is ready to go at the pre-defined time you set. Simple? You bet it is. And effective. Instead of rushing to put together a campaign, you can sit back and let the campaign build itself from your content fed by RSS.

I can tell you that it is a time saver for many organizations that are eROI clients.

And take a look at how nice it comes out. On brand, relevant, timely, and we throw in an RSS feed from that campaign to boot if you have folks that subscribe to newsletters by RSS.