The Email Wars

Interesting article, but let’s take a peek in the email marketing space. Just who are our bloggers? Are they in line with what is reflected in this study?

It seems to me that the email marketing blogger community is not reflective of this study. Maybe we are all just above average?

Gender seems to be evenly reflected.
I would go out on a limb and state that many are around the age found in this study as well.

I took a look at many of the ones that I read. Now this is not ALL of them as there are about 50 email blogs that I track, but these folks are the most widely read and most prolific.

Tamara Gielen
Chad White
Denise Cox
DJ Waldow
Kath Pay
Alex Williams
Loren McDonald
Anna Billstrom
Jeff Mills
Kelly Rusk
Stefan Pollard
Janine Popick
Jeanniey Mullen
Stephanie Miller
Mark Brownlow
Lisa Harmon

The Study: What’s A Blogger?

Bloggers are younger and higher percentages are Hispanic & African American than the general population. A higher percentage of Democrats than of Republicans are blogging.

Now that Blogging might better be called a market segment rather than a market niche, it’s useful with regard to positioning the marketing message to understand what a Blogger looks like, as distinguished from the rest of the population. According to the BIGresearch Simultaneous Media Survey, 26% of all adults say they regularly or occasionally blog.

Of those:
53.7% are male
44.7% are married
28.4% hold a professional or managerial position
10.4% are students.

Bloggers tend to be younger, averaging 37.6 years old, compared to 44.8 for adults 18+ (the “general population”). Ethnically:

69.7% of Bloggers are White/Caucasian (vs. 76.1%)
12.2% are African American/Black (vs. 11.4%)
3.7% are Asian (vs. 2.0%)
20% of Bloggers are Hispanic, compared to 14.8% of adults 18+

In addition, Bloggers report a lower income ($55,819 vs. $56,811) and are better educated (14.3 years of education vs. 14.2).

Although Bloggers are more likely to use new media, the analysis finds that more conventional forms of media trigger their Internet searches. Magazines, at 51.6%, rank highest, followed by:

48.8% reading an article
46.1% broadcast TV
44.5% cable TV
42.5% face-to-face communication
39.7% newspaper

Gary Drenik, President of BIGresearch, concludes “Bloggers are a diverse group and not who you would expect…”

Do you have some blogs I should be reading? Share them with me.