The Email Wars

Let’s set this one up as “What not to do in email marketing”.

So not sure if this was done in a find/replace method or driven from a CRM.

Lesson One: Use the right company name in your email. We are eROI not Exact Target. Those are those guys in Indy. We are the sexy ones in Portland, Oregon (HOLLA).

Two: Proof it for any typos or grammar.

Three: Cold Calling sucks, make me learn about your event and the value prop instead of making me HEAR about your event from you. You move straight into the you need to buy pitch and I still don’t know what the event is.

Don’t want to stir any Cold Call Cowboy karma, but if you don’t plan your email outreach, even on a one to one level, you might as well not email.

Sorry Marc—–

——————
From: M Rosenfeld
Date: April 14, 2008 2:32:24 PM PDT
To: Dylan Boyd
Subject: Request for call re Online Market World

Hi Dylan,

I left you a message this afternoon about to see if you had some time over the next few days to discuss the opportunities for Exact Target at Online Market World, October 1-3 in San Francisco. I know you’re busy, so rather than trying to catch you on the fly, I was hoping to carve out a few minutes to take you through the details of the event, and to see if this is a good fit for you.

A limited number of speaking opportunities and high-profile sponsorships are still available, as well as prime exhibit space on the show floor. We’ve also added a new Community section to our website (Click here for our latest newsletter, which links to it) and can offer you a number of exposure options (podcasts, webcasts, etc.) on the site, to help you start promoting your company before the event in Oct.

Please let me know what day/times work best for you to chat. Thanks in advance for your time.

Regards,

M Rosenfeld
Sales & Business Development Mgr.
Online Market World
www.onlinemarketworld.com

Online Market World 08: October 1-3, ‘08 San Francisco