The Email Wars

I love news and information, as it seems so does the rest of the world. Every after Daily Candy burst onto the scene many new companies have sprung up over the past few years for daily emails. Let’s back up… new media companies are being created around the sending of emails on a daily basis. Now they are all in different niches and I know that there are readers for all of these, but can you build your list and maintain it with daily opt in and opt out churn to make it rock? And if so how are you managing to launch them and gain traction fast.

The creation of content is often the biggest challenge in any email marketing program, so these below leaders are knocking it out. I am sure that there is stress on a daily basis to produce content that is going to be engaging and make people want to send it on to others to help grow that list. It is no different that running a traditional daily newspaper, but completely focused.

Setting expectations in your messaging has to be the lead here as well as the value of the content. I get a ton of daily industry emails but one focused on say green living? Do I need a daily tip to help me shed my consumer ways (wait isn’t just a different type of consumer they are fostering?) to be more green? But when I sign up knowing that I am going to get something interesting and not going to get email fatigue is important.

Here are a few I can share, but love to hear from others about ones you might know to grow my list of ones to watch.

Activate
Flavorpill
Thrillist
Bethree
Daily Candy
Ideal Bite
Very Short List
Simply Headlines
Ideeli
GetTrio