How to Use Video in Email
Apr 09 2008
In a follow up post to the last one I wanted to share with you some good examples of how not only to code emails so that they work, but also how to use video in your email marketing campaigns.
I am going to show two examples below of not only great strategy but execution. The eROI team did the first one so I am biased and the second is from one of our agency clients that “gets it”.
Notice in both that they each act like a video player with the opaque play button floating over the video window. This should be the way you present it as well as set expectations of the action that will be delivered once they click. The last thing you want to do is not properly set click expectations.
We do not try in either force the video to play in the window but rather drive it to a landing page where we KNOW the video will play fast, properly and deliver the experience that they are asking for.
It is NOT rocket science, and yes video does drive a higher click through, but if you fail on the delivery then you might as well have not sent the campaign.
RidgewoodTV example:
Citrus Agency example:
Published in Behavioral Marketing, Best Of Email, Best Practices, E-Mail Marketing, Email Design, New Marketing Ideas, eMail Marketing Optimization on Wednesday, April 9th, 2008
(No Ratings Yet) 
Loading ...
