The Email Wars

Jeanniey Mullen, owner of more titles that Dr. Drew or Rocky Marciano, has some ideas on our LOVE/HATE with email. Personally… I Heart it so much that I might need a 12 step program OR a ticket on Oceanic 815. But consumers share some other sentiments that are important to hear.

From the article:

A Love/Hate Affair With E-Mail Marketing By Jeanniey Mullen, The ClickZ Network

Last week, I did a Webinar with the Email Experience Council in which I shared some very interesting research from a Harrison Group study conducted with digital publication readers. (You can see the study results here.)

A key finding was that people enjoy digital ads more than print ads. That’s because digital ads allow them to engage with the products and services they see, on demand. I thought this was a very interesting statistic and could possibly be a reason that e-mail marketing is still such a successful medium for us today!

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