Buying Remanent Email Space
Mar 31 2008
Buying Remanant email at yahoo/msn etc? Have you ever heard about this? I heard this topic from an email marketing person that said that they do this every once in a while for clients through MSN and Yahoo. What this immediately made me think about is:
Does it have an impact on delivery? Does this help with getting more email from your brand into the inbox through these ISPs and help on your reputation with the links, domains and sender from lines you use?
Does it help protect feedback loops if timed with house lists? Why I thought of this was if I was dropping a massive double opt in confirmed campaign for a client from their house list, would there be an impact in delivery scores IF I had a timed drop with in house ISP remanent emails? I would think that in the grand scheme feedback, unsubs and other scores would be better balanced if I was doing this?
Is this a trick? Is is a way to leverage the ISPs to deliver 3rd party emails on your brand’s behalf? Seems a little fishy to me? But then this is the first time I have heard of doing this?
Anyone have any experience with this practice?
Published in Behavioral Marketing, Deliverability, E-Mail Delivery, ISP Relations, eMail Marketing Optimization on Monday, March 31st, 2008
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April 3rd, 2008 at 10:09 am
Haven’t heard of this… can you follow-up with another post explaining what this is?
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Basically in a nut shell here is an example. MS has over 700 Million email addresses across MSN.com, Hotmail.com and Live.com. They sell the ability to email these audiences in the same way that you might do a list rental with a 3rd party opt in source like InfoUSA. But these are ONLY to their audience of these accounts in their walled garden.
So IF you are able to do the deal to reach out to their audience you could hypothetically off set some spam scores and reputation based on the buy you might do with them.
I heard this from some credible sources, but I have not done it for any of our clients.