The Email Wars

We are frequently asked by clients to “audit” their current email programs. We have a lengthy process that take a few weeks to go through and return a audit and recommedations document that they can use to implement changes to their current programs. What I wanted to put out to the readers to hear about is do you have an audit process in place? If so what are the key things you look for? Are there things you would like to share with the audience?

I have been working on a series of guides on the new eROI site that we are planning on launching that cover the following areas:

The Opt In Audit
The Opt Out Audit
The Email Delivery Audit
The Email Frequency Audit
The Creative Audit
The A/B List Test and Time of Day/Day of Week Audit
The Competitive Email Audit

What are you testing for and are these things that you are looking at?

Love any comments on this as they may help shape my guides.