The Email Wars

We participated in this article for ClickZ with many other ISPs this week . They got 98% of what I said right, but missed my complete explanation. This line is not too accurate: Deliverability issues still persist with eROI.

What this means is that our servers get varying results each day depending on the tests. We see some days with Yahoo at 100% globally, and then some days that the US rates fall to 12 to 18% missing in TEST results not live campaigns. So we have seen improvements over the past 60 days, but the problem still can crop up from time-to-time based what Yahoo decides to do that day.

We are watching, seeding, and monitoring our IPs everyday and we see great live rates, but Yahoo is a daily challenge.

I actually have moved my wife off Yahoo, as she was missing emails from friends and family everyday. Then they may or may not appear a few days later in the inbox or junk box. So sad. I think that this is a bad issue for Yahoo that is impacting EVERYONE not just ESPs and email campaigns.

Here is the article
http://www.clickz.com/showPage.html?page=3628827

BUT my favorite part is what Yahoo responded with. So to all those ESPs that we have shared this issue with, seems you are BAD according to Yahoo. Thanks Yahoo for sharing the HATE on a Friday and not moving to solve this problem. I think it would have been better to use that old break-up line of “It’s not me, its you”.

March 21, 2008: Don’t Act Like Spammers (From ClickZ blog)
While reporting on Yahoo Mail’s deliverability issues I spoke to a lot of great sources, including Yahoo. Here’s a few spammy tidbits I left out. “Whenever we deploy some tighter, stricter filters, spammers are sometimes the first to complain,” said Mark Risher, group product manager for Yahoo Mail. “No one considers himself a spammer; they just consider themselves aggressive e-mail marketers.”

Risher closed with a word of advice for e-mail marketers. “Do whatever is in their power to make themselves look like good guys by not using tricks that spammers use, which will in the long run hurt them.”