The Email Wars

Here are some tips I heard about working on your blog PR/outreach from some film bloggers at ifilm and other properties.

Know who you are talking to or writing to. Think about personally contacting bloggers yourself and not using your PR firm. They get so many PR emails that they often ignore them.

Know what they write about and be up to date with last few months of writing, if possible. This way you can craft your email TO them not AT them.

Create a company feed on Twitter for bloggers to follow you easily and get info as they need it. This way they can watch, and they do watch, for things of interest.

When people are reaching out to you, you need to reach out to them. This in NOT a one way street, but a dialogue.

Be an active listener not always a talker.

Product sampling. Giving away snippets, premiers, teaser shots, product demos, video, etc so that you can empower them to experience, taste and get more of it. Downloadable content to give people the tools to build and make things. (Like our DTI, Direct to Influencer programs at eROI)

IS “Blogger” a bad word? When do people care about bloggers? Does the word blog mean something other than something good? Some people still feel that blogging/bloggers/blog is a really low hanging fruit thing. But it really does not when you are reading real people that are good writers, well read and intelligent, with daily updates and relevant content.

Many blogs have larger readership than many print publications so make sure you are leveraging your blog outreach growth strategy.