SXSW 2008: Getting Unstuck: From Desktop to Device

Mar 12 2008

So I went into this panel expecting to discover the holy grail of what the hell people should have in mind for mobile strategy, what can be done, what will be able to be done etc. Sorry to let you know that there is not a magic bullet or an answer. It was all over the board in regard to camps of thought around what you SHOULD do and HOW you should do it.


So where does this leave us? Leaves us still thinking that every client, application, idea and device might take a different approach. Not a bad thing, just the same as web browsers and email clients. No unified rules. If we can be developing all these great and open web apps, widgets and systems, why the hell can’t we work on cross browser, email client and device standards?

Sorry, but that is all that I got out of this… more questions…

PANEL
Getting Unstuck: From Desktop to Device
User experience doesn’t stop at the desktop. Twitter, YouTube, Google all have strategies for mobile devices and beyond. Yes, the convergence culture is finally here, and people are consuming content when and where they want. How do we shift our thinking (and our skillsets) to keep up? Learn from a panel of experts how to get unstuck from the desktop to go mobile and beyond.

Moderator: Liz Danzico Information Architect, Happy Cog
John SanGiovanni, VP of Prod & Svcs, Zumobi
Liz Danzico, Information Architect, Happy Cog
George Arriola, Senior Manager, Proposition and Portfolio, Sony Ericsson
Raj Singh, Skyfire
Evan Williams, Co-Founder, Twitter/Obvious

Published in Marketing Conferences, New Marketing Ideas, SXSW 2008 on Wednesday, March 12th, 2008   

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