The Email Wars

Okay I am screaming it from the roof tops. Damn it why are we not in Miami today? We heard it from Google before we heard it from MarketingSherpa. Guess that they can send us our award but it would have been fun to be there to accept it. But with the power blackout in Miami today maybe it was better to be in Portland working on new client email marketing campaigns.

We are besides ourselves about the marketing community recognition with this campaign. It is downright amazing to win one award, let alone three in three weeks. It only makes us want to create even better campaigns for our clients that drive more success.

(Selfless Self-Promotion - Warning)
If you are on the fence with your email marketing campaigns, I think it might be time for you to call us. We are ready to do the best work of our lives this year, and I know you want to be with us. It only strengthens the time, hours, thought, and sweat we pour into our clients efforts. We really want to own these results and I think that with this campaign it really shows.

Here is the Award Category from MarketingSherpa.com

Best Promotional Blast-Direct Sale or Lead Gen Offer (Consumer) Gold: “Wacom: Power of Pens” submitted by eROI

Silver (tie): “Kodak - “Two-fer” submitted by OgilvyOne Worldwide
Silver (tie): “Windows Live Hotmail Incentivize Migration” submitted by VML Seattle
Honorable Mention: “Raptors - Oh My Bosh!” submitted by Maple Leafs Sports & Entertainment

MarketingSherpa Names Winners of 2008 Email Marketing Awards

Logitech Campaign by Direct Impact Named Best of Show

MIAMI, Feb. 26, 2008 (PRIME NEWSWIRE) — At MarketingSherpa’s 3rd Annual Email Summit award ceremony held today, Dr. Flint McGlaughlin, Director, MECLABS Group, and Joel Book, Director, ExactTarget, presented Email Awards in recognition of the year’s most outstanding email marketing campaigns. Logitech’s campaign submitted by Direct Impact, “Logitech DiNovo Edge and Logitech MX Revolution,” was named Best of Show.

“Congratulations to all the winners of the Email Marketing Awards! The contest this year was highly competitive. It was very difficult to pick the 40 winners from over 300 entries,” said Jeanne Hopkins, Chief Marketing Officer, MECLABS Group. “We were amazed at the sophistication and inventiveness of the submissions and quite impressed with campaign results.”

This is the third year MarketingSherpa has given awards for the best email campaigns. What distinguishes the Email Awards is that the awards are based on rewarding campaigns that work successfully in the real world. Entries were submitted into 10 categories and further broken into B-to-B or consumer. Attendees of the Email Summit will be given the opportunity to review all the winning campaigns.

Read the Full Release with all the winners.