The Email Wars

Today the Email Experience Council announced the five finalists for its first annual Email Performance Award, which recognizes an organization that has created an email marketing campaign that demonstrates the full power of the channel. The winner of the Email Performance Award, which will be selected by the eec’s members, will be presented during the Email Evolution Conference, which will be held February 12-13 at the Sheraton Hotel & Marina in San Diego.

In alphabetical order, the five finalists for the Email Performance Award are: Accor, AOL, Genentech, REI and Wacom.

For more details on each of them, including copies of their nomination forms and supporting materials, visit the eec’s Email Performance Awards page. Congratulations to the finalists.

Members of the eec can vote for the winner from among the Email Performance Award finalists (see below). Just log into your eec account and follow the instructions. Voting concludes at the end of day on Monday, Jan. 28.