The Email Wars

If you have not had a chance to check out the Oopsy Hall of Fame for 2007 from Chad White at Retail Email blog, it is worth the read.

We have all had our shares of mistakes and email campaigns that should not have gone out. We might have thought that all was well, but email marketing is not bullet proof. Servers cause issues, email clients mess things up, databases do not get segmented right, etc etc etc.

Live and learn.

Visit the 2007 Oopsy Hall of Fame