The Email Wars

This page was not sent in an email campaign, but passed on to me from a co-worker here at eROI. After watching what should be a standard ecommerce page it made me think that this is an amazing idea of how to create a landing page that drives a person through the page from top to bottom and then back.

Take a look at HEMA’s product page. You can’t order anything and it’s in Dutch but just wait a couple of seconds and watch what happens. It creates a connection, even when you cannot read it.

If this was a landing page experience I would wager it would not only convert, but also drive people to talk about it and share it. Completely unexpected and very powerful.