Creating a Unique Landing Page
Jan 23 2008
This page was not sent in an email campaign, but passed on to me from a co-worker here at eROI. After watching what should be a standard ecommerce page it made me think that this is an amazing idea of how to create a landing page that drives a person through the page from top to bottom and then back.
Take a look at HEMA’s product page. You can’t order anything and it’s in Dutch but just wait a couple of seconds and watch what happens. It creates a connection, even when you cannot read it.
If this was a landing page experience I would wager it would not only convert, but also drive people to talk about it and share it. Completely unexpected and very powerful.
- Posted by Dylan Boyd
- @dtboyd
- at 5:00 AM
Published in Behavioral Marketing, Brand Marketing, Conversion, Viral Email Marketing
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