The Email Wars

We wanted to share a recap of a campaign we just wrapped up this week that started in the month of December. Yeah, December, great month for a campaign right? Well actually even with all the noise in the retail channels it was a perfect time to make an impact with an idea that a large community was not expecting.

But for a daily campaign over a 2 week period of time? Is it going to have a frequency problem when this brand has NEVER emailed on a daily basis for an extended period of time? Would the participation be low based on the fact that they have never had a community site let alone a community campaign?

eROI did their homework in advanced because we nailed this one, drove interaction and even set the ground work for a year round social media community of artists and designers that we are brainstorming on as I type this.

Learn about the Power of the Pens and how email drove record results and built a community in our latest case study release. And take note of our new case study layout and design, it sure is pretty. Love any feedback you have on it.