The Email Wars

Having some pretty good filters on our internal email system, I am often entertained and interested when one slips into the inbox. It is actually a good learning experience for me to open the email headers and take a look at how our systems filtered the email and why it let it in.

This one in particular made me laugh as it was complete spam, why would I opt in to TRUE and why would take up so much email real estate at the footer to tell me how compliant they are. When I see this it always tells me that they are just trying to cover their asses with those that might get this and not be sure.

Listen, spam is spam when someone thinks it is spam. Legally we know what spam is, but after many years in this industry we know that no matter what anyone can mentally make that call and you have to defend the opt in with the ISPs. Even when you have a closed loop, time stamp, double opt in, date stamp, web page stamp and 2 years of email campaign data on someone, they can file a complaint.

Lucky for you TRUE I believe in email karma and just deal with them with the delete and filter training buttons. Still makes me laugh that maybe sex changes the perception of spam.

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