The Wide Format Email is GROWING
Dec 20 2007
Ever since I covered a few emails from Diesel, Coors Lights, FHM it seems that people are open to trying the wide format. This one was forwarded over to me today from David Baker at AveA (thanks David) and shows another brand giving it a try. It was very good.
BUT, here is where it went wrong (sorry to bash it)… the links in the first part of the message that have the arrows aimed right should be active links to take you across it using anchor tags. Clicked, but no action. Even when I opened the message in a view as web page window they still did not work.
Well can’t fault them 100% as they tried dammit. And if you aren’t trying and testing you are not growing an email program. Props to Samsonite to giving it a whirl.
Published in Best Of Email, Best Practices, E-Mail Marketing, Email Design on Thursday, December 20th, 2007
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January 2nd, 2008 at 1:22 pm
Anchor links don’t work in the vast majority of email clients, including Outlook 03 and 07. Although I understand a designers desire to differentiate themselves, there’s a very good reason most HTML newsletters limit themselves to 500px wide or less.
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I was not aware of that limitation in Outlook. thanks Mahalie.
Still love being different as I heard that this campaign produced a 2X response rate