The Email Predictions of 2008 from the Masters
Dec 19 2007
I have reached out to quite few luminaries in the email marketing industry and asked for what they see coming in 2008 in email marketing.
Keep you eyes peeled for posts written by them for this email blog.
Cheers and love to hear your thoughts on what they are predicting.
Published in Best Practices, E-Mail Marketing on Wednesday, December 19th, 2007
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December 26th, 2007 at 7:04 pm
One bet is that whole “Go GREEN!” or Sustainability that is big and popular these days. I just hope that people don’t lose sight of the big picture trying to be sustainable and forget that the marketing mix requires the uses of multiple media formats…
Not Just Email! Don’t get me wrong I’m the email guy… but without the rest how could we really say that the email was effective?
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I agree. We have seen a major uptick in brands talking HOW green they are. Listen, email is greener than print DM but has anyone really done the test of the use of servers across the web to see how green email really is?