The Email Wars

Shouldn’t I Have Some Gray Hair? Maybe some nice silver wings at least?

I just realized that I have been working in email marketing for 10 years this year. Wow how everything has changed, well for most of us. So does this make me a gray hair in this industry? Feels like dog years to tell you the truth as I don’t know any difference between one year to another now. Things just move faster and ideas flow better.

Have we really seen improvements in the approach to email marketing? I think as a whole we have seen a massive shift in the past 3 years to people and brands trying to do the right thing. But are we taking it as far as it can go? Not yet. This is still an opportunity for all of us to try to do better and do bigger things. The focus on reputation, frequency and relevancy are still gaining ground and should continue to be your focus in 2008.

Just waxing poetic on the year ahead as I think it is going to be a good one for not only us as email marketers, but for the consumer and subscriber to start getting what they want out of email marketing.