Help Me Help the Public Understand Email
Dec 14 2007
We spend so much time trying to educate and pull the email marketing industry to the top, internally. So why aren’t we all working to educate the public about what we are all doing? Do you have some local, regional, national, or even trade opps to get the word out on what we are all doing to try to make this this best experience ever for people. What we are doing with clients to force compliance, best practices, and even education.
Most of us are trying so hard to do the right thing, to get the emails in our customers inbox that we would want to get in our own inbox.
If you have any ideas on how to get the word out, we need to focus on this message. We are not the bad guys, but the brands that people have ASKED (aka Opted in to) to hear from.
Love to get some ideas brewing for 2008 of what media opps the industry could focus on to tell the story to the consumers. I think proactive public education is the way we all need to work in 2008.
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December 19th, 2007 at 12:40 pm
Well, I like this idea… so here is my way cool and outside the box suggestion:
DON’T USE EMAIL!
This message to me would seem more valid and authentic via alternative means of marketing… TV is cool I still watch it, Radio, Print and best of all Spokes Persons (get on at the beginning of a major Movie Release… I still remember the whole piracy is illegal stuff from those movies but can’t even remember which movie it was).
Well… those are my starting points! Feel Free to Add People!
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I agree Paul, we need to use traditional media to get the word out. We need news coverage and discussions around it on CNN, USA today, Wall Street Journal, PBS etc.