The Email Wars

3rd Party Applications are the way.
They are 100% opt in and can be removed JUST as fast in FB.

You could actually build an app that uses RSS from emailROI and feed those messages into the Facebook application. You need to manage the interaction within the screen. Not the inbox.

Right now FB is a proprietary network. Right back to the old Myspace/AOL.LinkedIn days. We ended up back in the position of where we were 5 years ago. Where are the open networks? Why can’t port the systems we need into these networks. Why not IMAP or POP3 integration? Why not a webmail account?

FB has also added this past week the message in the email alert instead of driving you back to read them.

This is an interesting session as it is more about building a FB app and using your email content to populate the app and use the Newsfeeds to trigger alerts. Issue: Newsfeeds can fall off your screen as only X amount stay on your page. Offering some value is more important to me. I think actually NOT crreating a FB app is a better strategy and instead creating a FAN page and use that to message.

Others in the audience agree that using RSS from an email campaign is an EASY way to get this integrated instead of needing to build a custom app.