A Reason to Go Wide Screen with Email
Nov 29 2007
So in the past I have shown you a few examples of emails that scroll the opposite way. This is one below is one that would have been PERFECT to go in this direction from Dell. They are promoting Going Wide Screen, so why not have some fun with it and make the user scroll side to side. Maybe a little risky for Dell, but man this would have been a great way to make me want to get a wide screen to enjoy it.
Now I have Dell wide screen monitors, two actually, one set up the standard way and the other I have flipped to give me full views up and down in one window, newspaper style. Makes taking screen shots of these emails much easier and helps me to see the whole picture.
Knowing that Dell reads this blog weekly, I am just putting it out there to you as an idea to test. I think it would make the call for widescreen a home run. Maybe next time.

Published in Behavioral Marketing, Best Of Email, Brand Marketing, Email Design on Thursday, November 29th, 2007







November 30th, 2007 at 1:38 pm
Thanks for the idea, Dylan. I’ll pass it on. You might also want to weigh in at our IdeaStorm site: http://www.ideastorm.com.
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Thanks John. Will take a look at it. LOVE the Dell campaigns as a whole. Think you guys are nailing it. Just want to see it get even better.
Cheers