The Email Wars

Having long been a fan of Diesel’s online marketing efforts and email campaigns I had to share this. They finally opened up an ecom store. Yeah I know must be nice being slow to move and still crush the sales numbers. Maybe respecting the channel/retailers came to an end here as they realized all the direct sales that they could generate online. Welcome to the 2000’s Diesel.

But I thought it was a clever show of product with a wish list that was timed for the pre-holiday shopping season. And my favorite… drum roll.. one simple call to action. “Click here to buy stuff” in a shiny read button. Task complete. Sales made. Next.

View image