On the Email Campaign Trail

Nov 27 2007

I read this interesting article in the WaPo this past weekend. It was funny as I have opted in to all the candidates emails so that I could watch and see what they are doing. It is a machine. They are doing it differently than I expected. Some of them are actually making it really conversational. Others still go the traditional routes. I will be posting them later down the line as the heat grows.

Until then, read the article.

Published in Behavioral Marketing, E-Mail Marketing on Tuesday, November 27th, 2007   

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