The Email Wars

Well at least this is not a study in the US. Could I really spend more time on LinkedIn, MySpace and Facebook and still have a job? I can’t fathom that I could nor would. But this does not really show me, as I am passing that 35 mark in a few months and going to be OFFICALLY off the hot target list. I mean I am lest apt to make low dollar widget purchases than I would have last year, or even want the latest band t-shirt.

But will this spread across the pond to the US? I am not sure. Maybe the Brits have more time to spend in social networks than we do, or maybe we just work more…. Ready for the comments guys…

This is what stood out “Younger internet users - those age 18 to 34 - tend to visit social-network sites more than they do web email sites, whereas the reverse is true for those 35+, Goad writes.” So this being said, will it lead to behavior changes in consumers in 3-5 years as the demo grows up? Or will they find that making a salary to cover the rent and feed the family is more important that my Top 10 friends on MyWaste?

The thing that is funny to me about this is I think email use is increased with all of these social networking sites. I can’t tell you how many “alerts” I get a day from Linked In and Facebook letting me know someone wants to join my “friends”, has posted to my wall, wanted me to recommend them, introduce them, or vote or share something with them. These sites, in my opinion, are using email as the hook more than anyone else.

Here is the chart if you have yet to see it and the article can be read here.