The Email Wars

I am not going to state that I am bitter about this campaign, but I pitched some ideas in January 2006 and lost, but it has been going on for about 18 months and needs something new. 18 months is one of the longest email campaigns I have ever seen and maybe it is working so well they wonder WHY CHANGE IT? Well it is stagnant to me. I really don’t even take the time to read the clever prose at all, just file it away in my “watch box” (folder of campaigns/brands I follow).

With so many ideas and creative minds behind hotel chains, I would love to see this one retired with the last toll of the bell in 2007 and a fresh start in 2008.

Have any of you seen a campaign run this long? And if so, do you care anymore?

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